University of Kelania is a leading edge domain of business management education . In par with its caliber, the Department of Marketing Management conduct Postgraduate Diploma in Marketing Program. Department of Marketing Management (DMM) is well-known as an excellent research oriented Department with good talented students, successful alumni . There are very few courses conducted under marketing stream in state universities and this diploma program in one of them. Main Objectives of Postgraduate Diploma in Marketing Programme is to provide a sound theoretical and Practical knowledge of marketing in the dynamic business environment.
Teaching Methods of Postgraduate Diploma in Marketing program is based on lectures, Individual and Group assignments, presentations, research project and Simulation game for industry practices.
Relevant details of the program on current year published on Paper advertisements and University of Kelaniya website.
Entrance requirements :
Holding one of following qualification is required to enter in to this diploma programme.
Obtain University degree in any stream (Local or Foreign)
Higher Diploma / Advanced Diploma under Business Management or related to stream with Working experience
Professional qualification under Marketing, HR, Finance along with working Experience.
Any other professional qualification which approved by University of Kelaniya senate.
Duration : 01 Year
Medium : English
Subjects of Postgraduate Diploma in Marketing Programme
Following are the subjects which need to follow on this Postgraduate Diploma in Marketing Programme which conducted by University of Kelaniya.
- Managerial Aspects of Marketing
- Contemporary Consumer Behavior
- Services & Retail Marketing
- Strategic Management Accounting
- Contemporary Marketing Strategies
- Brand Management
- Marketing Research Project
- Digital Marketing Strategy
- International Trade & Marketing
- Organizational Behavior
Those who successfully completed above mentioned course conducted by University of Keleniya got good opportunity on employability and.
This is also ideal for those who wishing to gain good knowledge in the area of expertise to gain more career advancements.
Education Pathway of the Programme
Following are the pathway for those who are wising to compleate this Higher Diploma in Marketing .
This is the third level of University of Kelaniya Marketing diploma programme .
those who are successfully completed this postgraduate Diploma in Marketing diploma may able to continue their education further on MBA in Marketing which conducted by University of Kelaniya.
For further information’s regarding the program details course fees and other relevant information’s you may contact for following contact details .
Mr. Nilantha Perera (Senior Lecturer, DMM)
Postgradueate Diploma in Marketing Programme,
Department of Marketing Managemenet,
University of Kelaniya
Tel: 0112903813 / 0777702005